Creating a health fair event for your employees is a daunting task. Finding the right date, organizing the vendors, reserving the conference room and promoting the event can take weeks. After all that hard work, the worst thing that can happen, is that no one shows up!
Getting employees to your health fair event is as important as the content and wellness services which go into making your health fair great. That is why you should buy chair massage for your health or wellness fair to increase attendance!
It’s healthy for participation
Stress Recess surveys at clients like Deloitte and Touche show that offering massage increases health fair attendance as much as 50%, particularly among managers, (who often feel that they are “too busy” to attend). In fact, some Stress Recess CIGNA event organizers reported that adding free massage, ($4-$10 per health fair participant), led to the same participation as offering workers a $50 attendance bonus.
It’s a healthy message for your wellness event
Massage is a great addition to a wellness event, because it shows employees that there are fun, healthy ways to ease stress. Stress Recess workplace chair massage can also lower blood pressure, improve resistance to colds and flu, and boost endorphins, (the body’s “happy” chemicals), for a deep, deliciously-healthy stress-relief that can last for days. TIP: If you are offering finger-prick biometric testing, place your chair massage station just before the biometric testing to help ease anxiety.
It’s healthy for your bottom line…
Massage is a great way to make your wellness budget do double duty: Employees love it, so adding massage can turn your health fair or benefits enrollment day into an employee reward. Stress Recess has free online sign up with your custom “thank you” message and fun tips. Want to make your wellness day really rewarding? Stress Recess has lots of wellness treats like acupressure, mini-nutrition consultations, and juggling lessons.
How Much Chair Massage Do I Need For My Health Fair?
This is the most common question we hear! We have provided chair massage at thousands of health fair events for companies large and small, so have have a good idea of what you can expect. Attendance at your health fair can be brought down to one simple thing. The size of your company. Below is a mini-guide to help you budget:
- Small companies of less than 50 people can expect participation to be around 75% (with chair massage 95%)
- Midsized companies around 200 staff can expect participation to be around 35% (with chair massage 55%)
- Large companies around 1000 staff can expect participation to be around 20% (with chair massage 30%)
As you can see, promoting your health fair with chair massage increases participation by about 50%. This is a significant number, especially when you are offering flu shots and you need to reach as many people as possible.
Can I just ask employees if they are interested in chair massage?
A staff survey can help you determine how many people are interested in massage. (Stress Recess can help with a free email survey template, just ask!). However, if this will be the first time your company has offered massage, a survey may not be very accurate. Our research shows that when massage is offered to corporate employees for the first time, only about 50% of men (and about 95% of women) say they want to participate. However, once the massage therapists arrive, about 85%-95% of both men and women actually participate. So, if this is the first time you are offering massage at your company, it is better to buy at least 25% more massage than your survey indicates. However, if you have had massage at your company recently, a survey is a great way to see if employees would like to do it again!